I am currently getting to grips with user metrics.
I know I can get media player counts etc from the usewrvariables DB file and I know I can see all other actions in the current log file.
I was wondering if anyone had an easy method for tracking user dwell time. for example tracking how long a user stayed on a particular asset before moving to the next one. As opposed to using scripts in excel to do all the calcualtions?
thanks in advance
Hello,
Tracking user dwell time on specific assets beyond basic media player counts and log file analysis often requires a more sophisticated approach than simple Excel scripting. While the user_variables DB might give you initial touchpoints, for true dwell time (how long a user actively engages with an asset before moving to another), you'd ideally implement event tracking. This involves logging timestamps for when a user starts interacting with an asset and when they stop or move away. Tools like Google Analytics, or dedicated user behavior analytics platforms such as Hotjar, Mixpanel, or Fullstory, are designed for this. They can automatically capture and visualize dog whistles user journeys, including time spent on pages or specific elements, and offer far more robust reporting and analysis capabilities than manual log file parsing and Excel calculations.
Hope this helps!
Best regards,
Marilyn
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